Inter Miami forward Lionel Messi has recently inked a “long-term partnership” deal with Lowe’s, a popular home improvement retailer. This collaboration also extends to the team and the 2024 CONMEBOL Copa America tournament. According to Michelle Kaufman of the MIAMI HERALD, Messi becomes the first soccer player to join the Lowe’s Home Team, a collective of employees and well-known athletes like Dak Prescott of the Cowboys and Travis Kelce of the Chiefs. Gerardo Soto, Lowe’s VP of Brand Marketing and Sports, mentioned that they wanted to broaden their sports sponsorships beyond the NFL audience to include soccer fans. To kick off this exciting partnership, Lowe’s and Messi will be offering special perks to Lowe’s loyalty customers. Beginning today, all loyalty members will receive 100 points towards their next reward through Lowe’s new loyalty program. The collaboration with Inter Miami will feature signage and in-stadium events, community initiatives, ticket hospitality, and player appearances throughout South Florida.
